Health2049

Insightful View of Health Care Values

Bisi Williams / Chris Bevolo Season 2 Episode 16

How can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who’s driving the change, and opportunities we have to create a healthy future.

Chris Bevolo

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Timestamps:

  • Healthcare marketing background. [03:52]
  • Predictions about health care consumerism. [05:21]
  • How will it evolve? [07:15] 
  • Reshaping consumer engagement. [09:01]
  • Closing the equity gap. [11:45]
  • Shifting health care challenges now. [14:03]
  • How do we make technology accessible? [16:11]
  • Can the US sustain its current healthcare model? [18:39]
  • Who’s driving the change in the system?  [20:42]
  • Recent US tax law change.  [22:43]
  • What is the health care funnel war?  [25:14]
  • What is the politicalization of health care? [29:34]
  • Who are the mainstreamers? [32:07]
  • Who are the progressives? [33:18]
  • Who are the contrarians? [34:02]
  • Advice to medical students. [37:34]